Date: 09 - 17
Profound Research & Concept
Content Production (Photography)
Service Design / Brand Building
Nowadays expectations of a high class hotel with outstanding standards have completely changed. The definition of luxury is not anymore possessing things, "having everything" and showing off your property or social status, it's more about privacy, having time (for leisure, kids, e.g.) and time to unwind, finding inspiration. It’s about more than just pure pleasure. It’s about personal development and genuine experiences. This we transferred into the Corporate Identity of Cabana des Frares. Minimalism instead of opulence and pictures that transport more the mood and feel realistic.